Laporan Q1 Nokia, Hancurnya Penjualan Nokia


Penjualan ponsel nokia di Q1 2012 makin terpuruk, hanya mampu menjual 11,9jt smartphone, dimana nokia lumia cuma mampu terjual 2jt unit.

Bayangkan, cuma 2jt unit windows phone yang terjual dalam rentang waktu 3 bulan sungguh sangat menyedihkan, android sendiri saat ini cuma butuh waktu 4hari untuk terjual 2jt unit !! Bahkan nokia mengatakan di Q2 mungkin bakal lebih parah.

Yang cukup tragis, adalah sejak ditangani elop, marketshare smartphone nokia terpuruk dari 29% di Q4 2010 menjadi hanya 7.5% di Q1 2012. Rinciannya sebagai berikut:

  • Q4 2010 – 29%
  • Q1 2011 – 24%
  • Q2 2011 – 16%
  • Q3 2011 – 14%
  • Q4 2011 – 12%
  • Q1 2012 – 7.5%
  • Sumber: mnb

    Yang lebih menarik, segala kekacauan ini membuat CEO nokia stephan elop layak dijuluki CEO terburuk justru dinobatkan sebagai CEO yang jenius oleh slashgear (sumber: mnb ).

    Sepertinya kesalahan terbesar elop adalah menggunakan windows phone, bukan karena windows phone buruk, tapi karena kita lihat ponsel terbaik di MWC kemaren adalah nokia 808 pureview yang menggunkan symbian dan ponsel paling banyak direview positif sejauh ini adalah nokia n9 yang menggunakan OS MeeGo. Tidak ada satupun yang pake windows phone.

    Tapi bukan berarti nokia tidak punya harapan walau sedikit, beberapa diantaranya:

  • Penjualan nokia lumia yang cuma 2juta unit dicapai pada kuarter kedua sebenarnya cukup cepat, karena android sendiri dari lahir sampai mencapai penjualan 2jt unit perlu sampai 5 kuarter (keroyokan lagi).
  • Penjualan nokia lumia 900 yang jadi top seller #1 dan #2 di amerika belum masuk laporan Q1 karena launchingnya bulan april, jadi akan masuk di laporan Q2. Plus penjualan lumia 900 itu karena mayoritas pembelinya iphone dan android cukup memberi harapan (sumber: Pembeli lumia 900 ternyata 60% user android dan iphone )
  • Launching nokia lumia 800 di cina 2hari lalu juga langsung berimbas masuknya nokia lumia 800 jadi best seller di posisi 2, dibawah iphone (sumber: mnb
  • Jika melihat market share yang turun terus, turun drastis malah, ditambah nokia yang pesimis terhadap penjualannya di Q2, sepertinya nokia akan segera gulung tikar dalam waktu dekat dan dijual ke microsoft (kuda troya/sumbawa). Atau kamu punya pendapat lain?

    follow my twitter ya: @adit38

    117 comments on “Laporan Q1 Nokia, Hancurnya Penjualan Nokia

    1. pada berantem smua…..
      #lama gak ngomen

    2. yaaaa kan kita membahas smua yg anda sebutkan itu bisa difungsikan di sebuah handphone.. bukan yg terpisah2.. anda ngga mngkin kan bawa smua gadget trsbut dlm wktu yg sama..

    3. hancur karena ini
      1. No true multitasking for 3rd party apps – they re frozen in the background.
      2. No Divx/Xvid video codec support. Zune will convert with loss of quality.
      3. No mass storage mode.
      4. No micro-SD card support.
      5. Only support up to 16GB storage .
      6. No filemanager. Directory system is totally opaque.
      7. Need Zune to transfer files. Zune will only transfer photos, videos & music. All other files need to email/upload to yourself.
      8. Your contact details are automatically uploaded to cloud service whether you like it or not.
      9. Limited to 800×480 resolution.
      10. Voice search is hardwired to Bing.
      11. Cannot use any MP3 file as ringtone except those with strict constraints.
      12. Cannot set static IP address so no connection to ad-hoc networks.
      13. No VPN support for this “corporate enterprise” phone.
      14. Cannot sync directly with Outlook without syncing to Cloud
      15. Totally closed OS, cannot sideload apps outside MS Marketplace.
      16. System font size cannot be changed.
      17. Images and photos cannot be renamed in the phone.
      18. Windows Live ID account cannot change country once set.
      19. No centralized notification page.
      20. Alarm clock cannot work when phone is turned off. All Nokia Symbian and Meego phones can do this.
      21. The idle screen is completely blank and cannot display time or notifications.
      22. Only photos allowed as email attachments, documents not allowed.
      23. Bluetooth does not have rSAP protocol which is the most common protocol for car audio streaming.
      24. Cannot stream audio from video to Bluetooth devices (No A2DP).
      25. No support for full on-device encryption required for secure applications like mobile banking and online payment.
      26. Cannot use Bluetooth keyboard.
      27. Cannot silence ringtone or alarm by flipping the phone.
      28. Very limited customization option.
      29. Cannot be upgraded to WP8 (Apollo)

      30. No always visible status bar for battery life, signal strength, carrier, 2G/3G wi-fi, Bluetooth on.
      31. Taskmanager has no option to shut down apps you don’t want running in the background.
      32. Search and Back button cannot be de-activated in apps or games and easily touched by accident which interrupt your user experience.
      33. Lockscreen need to be activated to show missed call/sms notification.
      34. No way to close an app except pressing back button all the way to the first screen.
      35. Tiny fonts in messages is very hard to read for those over 45.
      36. Playlist can only be edited when you are playing it. Adding songs is unintuitive and difficult.
      37. Unable to read long names in audio and video playlist as they get cut off
      38. Permanent search button is mostly useless as it only brings up Bing for web search and cannot search for documents and media in the phone
      39. Cannot close music player, can only pause. Music player on lockscreen will stay until you reboot. Be careful not to touch it in a meeting.
      40. No draggable progress bar for current track playing and no indication which track in an album is currently playing
      41. Cannot lock screen orientation.
      42. Online and phone contacts are mixed together with no ability to filter.
      43. Cumbersome dialing with no smartdial. Not able to enter alphabets into dialler for name lookup.
      44. Cannot save draft sms messages.
      45. Call history only show phone number type. If a contact has multiple phone nos. for a type the number used is unknown.
      46. Cannot recognize phone numbers in sms or email to save or use as calling number.
      47. Text messages can only be deleted one by one or the whole thread.
      48. Cannot select multiple pictures for deleting, sending or uploading. They must be done one at a time.
      49. Clicking on the Me Tile doesn’t take you directly to your notifications it takes you to your profile, a serious usability blunder
      50. Apps are listed alphabetically with no way to group by category. Can be hard to find if you don’t remember the name.
      51. Calendar scheduler has no weekly view and monthly view is non-zoomable.
      52. No peak time/off-peak time scheduling for email downloads to prevent unnecessary email downloads at overnight.
      53. If both wi-fi and data connection are available which one it chooses to use is unpredictable. User experiences don’t agree with Microsoft that it “typically” choose wi-fi over 3G.

      54. No video call.
      55. No haptic feedback for keyboard.
      56. No Swype.
      57. No flashplayer support.
      58. No support for Java apps.
      59. No call recording or app to do it.
      60. No call blocking or app to do it.
      61. No screenshots or app to do it.
      62. No auto wallpaper changer and no app to do it.
      63. Totally locked down os means apps which interact directly with hardware not allowed. This excludes a whole range of useful apps
      64. No equalizer for Zune music player.
      65. FM radio doesn’t work on speaker.
      66. IE browser has no text reflow, no download capability and no offline reading.
      67. No 3rd party browsers allowed except those based on IE.
      68. Volume up/down buttons cannot be used to zoom in camera (sign of an immature os)
      69. Cannot open zip or rar files received as email attachment.
      70. Cannot send or receive video by MMS.
      71. Office Mobile has much less features than 3rd party Office editors like SmartOffice, QuickOffice and Polaris. Shame on you, Microsoft!
      72. No native Google maps and Bing maps is useless for most countries outside U.S.
      73. Email time stamp does not show the year.
      74. Wide difference in apps availability in different markets and users locked to one market.
      75. Not all Bing features available outside U.S.

      76. One volume control for all functions including media playback, ringtones, alarms, notifications.
      77. Wi-fi disconnects when screen sleeps. Too bad if you are in the middle of a download.
      78. If you receive a text message when talking on the phone an audio alert will blast your ear at the full volume set. All other phones will give a soft beep.
      79. Can only enter one mobile phone no. for each contact. Mobile nos. entered in other fields will not accept sms.
      80. Cannot send/receive MMS without enabling 3G data connection. MMS does not use 3G data.
      81. Phone cannot be charged when off.
      82. Need to be plugged in to wall charger to sync wirelessly (a funny definition of wireless).
      83. Oversized fonts for headings waste screen space and result in low information density
      84. Phone will wake up and display sms content on lockscreen when locked – a privacy violation.
      85. Phone can be rebooted without entering security code.

      86. No bluetooth file transfer.
      87. Cannot handle USSD codes necessary for prepaid users to obtain services.
      88. Cannot filter call history into Missed Calls, Received Calls, Dialled Calls, Recent Calls, etc
      89. No way to backup or export call history
      90. Cannot show call duration in call history.
      91. No way to edit MMS profile to work with a carrier in the OS. Need an app which is not available in all markets.
      92. Call history does not group calls by contact.
      93. Call history does not show the time of call for calls older than current day.
      94. Cannot set custom sounds for different types of notifications.
      95. No ringer profiles.
      96. No silent option (no vibrate and no ring) from ringer menu. Need a trip to settings and another trip to revert.
      97. Cannot send/receive contact as a csv file.
      98. Cannot backup sms to PC.
      99. Cannot save contact to SIM card.
      100. Cannot change alarm ring tone or use a MP3 file.
      101. Cannot set alarm snooze interval.

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